China Strategy

We help localize your brand, technology systems, and marketing approach to meet China needs at China speeds.

What we do

China Marketing

Go to market planning
Market education workshops
China marketing brand audits
KOL & KOC Strategic Plans
Acqisition Planning

China eCommerce Strategy

Miniprogram ecommerce design
Tmall & JD data strategy
Direct ecommerce strategy
ecommerce automation design
China partner identification

System Localization

Salesforce localization strategy
China analytics design
Content translation
Social media account setups

SCRM Strategy

WeChat Menu Bar Design
WeChat Auotmation Strategy
Follower Binding Strategy
48 hour Journeys
QR Code Strategy
Performance Benchmarking

PIPL Data & Privacy Assesments

China Data Review
PII System audit
PIPL risk assesment
Global system integration

Technology RFPs

China RFP management
China system reviews
Partner Identification
SCRM purchase review

More on China Strategy

Part 1: How a Luxury Cruise line is sailing the waves of COVID change while putting the customer first in a digital centric world.

How to turn a vision for an end-to-end connected customer journey into reality.

How the largest English language provider in China used WeChat to change the way Chinese parents interact with their child’s studies

Great Customer experience and efficiency should never be a trade-off. Instead, customer experience is a competitive advantage.

How the largest private Education firm in China grew its revenue by addressing lead capture, outreach and retargeting

Identify and execute top-of-the-funnel improvements to see a multiplier effect further down your sales and marketing funnel.